Wireframing, UI Design, Logo Design, Icon Design, Branding, Responsive Web Design
ABOUT THE PROJECT
FindMe is a mobile app that allows the user to track & follow friends in real-time no matter how close or far they are away. The app will reroute the user to the person they're driving behind if they lose them, or allow the user to find a friend by feet at a music festival, state fair, etc.
The app needed to appeal to a target market of individuals age 16-20 through the use of bold typography & colors. It also needed to be easy to use for people of any age group. The process of being able to follow someone had to be quick and seamless since often times it would need to be used at a moments notice.
After rigorously studying the layout of many of my favorite apps, I got a good sense of where primary elements should be properly placed to provide an exceptional user experience. I decided on the typeface Exo because the edgy/techy feel was appropriately fitting to the target demographics. I went with a dark background and powerful accent colors that really popped from the dark background to craft an aesthetically pleasing UI.
wireframe ux testing
prototype ux testing
LANDING PAGE DESIGN