I start by thoroughly briefing my client and figuring out what exactly they're looking to achieve with their new logo. I understand that being involved in the creation of your logo is important, so I make it a collaborative process. I start with research & gathering inspiration, move onto sketches, then digitally recreate my most effective ideas. After this, we'll work together to decide which concept to move forward with. From there, it's all about fine-tuning and ensuring the colors and message are exactly where they need to be!