SMART VIDEO METRICS
Responsive Web UI Design, Logo Design, Branding, Digital Illustrations, Icon Design, User-flow Diagramming, Wireframes
ABOUT THE PROJECT
Smart Video Metrics is a web application where users can track the conversion rate and several other specific analytics of videos. The client came to me with several ideas for a startup Software as a Service business. The client's initial idea was to create a mobile app, but after closer examination, they decided the best and most logical route would be to create a responsive web app so that users would be able to utilize the service on any device.
To bring all of the clients ideas and visions to life from the ground up, through an effective/attractive user interface, smooth user experience, and powerful branding/logo design.
After finalizing the logo design, I decided to base the visual design of the project off of the friendly feel that the logo portrays. I accomplished this through rounded typography (Fredoka One/Comfortaa), a flat color scheme, and a very straight-forward user flow. With it being a brand new product, it was imperative that users knew exactly what to do and how to use the service.
Early Logo Concepts