Responsive Web Redesign, Logo Design, Brand Identity, Wireframes
ABOUT THE PROJECT
This is a website that I redesigned in Adobe Muse for a company in the promotional products industry. The client came to me during the process of buying the company from a previous owner that didn't put much effort into their web presence. They needed a more modern and attractive website with a really straight-forward user flow/user experience.
To rework an outdated, non-responsive site and create a fresh look and feel that would allow users to easily find the product they're looking for and contact the company. Also to design a new, more effective logo that speaks to the promotional products industry better. The client wanted the site to have an "industrial" feel.
The end result was a fully responsive redesign with solidified branding, a fresh logo, and more attractive web typography. I utilized a blue similar to their original brand's blue since current customers recognize the company by that color. I used a monochromatic blue/gray color scheme consistently throughout the design to keep a cohesive feel.
early logo concepts
site on iphone
site on tablet