COFFI

OVERVIEW: Coffi was an iPhone app startup that hired me to design their logo, app, and website. The app targeted students and remote workers and aimed to simplify the process of finding the best local coffee shops with the most reliable wifi.

CHALLENGES: The initial challenge was getting a core group of people in popular cities to sign up and start reviewing local coffee shops. We addressed this by gamifying the app and implementing a reward system for reviewing shops.